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5 steps to a better looking website



November 2012
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 Don’t make your visitors think too much
  Don’t make your customers think! People use the internet for convenience.  
When they get to your website and have to think too much, they will  
leave. If they do not find the content they are looking for right away,  
they will leave. They do not assume that they can find what they are  
looking for if they keep clicking deep within your site. They think that  
if it isn’t on the front page, it isn’t anywhere.
  – First thing is first
  What is the main thing your site is supposed to deliver? What is the best  
thing that you sell? What do your visitors want? That one thing needs to  
be the biggest thing emphasized on the site. People will assume the  
biggest thing on your site is the most important. The biggest thing is  
the most likely to get clicked, but in the end they will click what they  
want to click. Try to align the most clickable graphic with the one that  
makes you the most money.
 – Use common conventions
  People have finally figured out the shopping cart icon. If you go to an  e-commerce website and see a shopping cart icon, you know that you can  
click that icon to buy something. You know that if you  see a house icon,  
you can click on it to go back to the home page. Do not try to reinvent  
well established icons like these. Use established conventions and icons  
that are proven to work.
  -Tell your visitors what they should click on.
 People like to click. We all get a little click happy at times. But you  
do not want people to guess what they should click on when they get to  
your web page. Do you think that everyone knows your web banners are  
clickable? No. Sometimes you have to write “click here” on your clickable  
banners and images.
  -The most important thing on the webpage should also be the biggest. What  
is that thing? Whatever is most important to the customer and makes you  
the most money. Use bigger fonts and brighter colors to emphasize that
the most money. Use bigger fonts and brighter colors to emphasize that most important thing!  
  -Get rid of background noise and busyness  
  You may be distracting your customers without even realizing it. How so?  
By having too many options that are not related. One page can only  
communicate so much content. If you try to say too much, people will not hear anything. 


1 Comment

  1. jubirev says:

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