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Why Business Blogs are Still the Internet Marketing Standard



March 2013
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Over time, as the net has become a part of every American’s life, they have developed fairly steadfast ideas with what is fundamentally wrong with the internet. You realize the kind, people who either love or hate Facebook, Twitter, Wikipedia, etc. There’s rarely any middle ground and there is rarely changing anyone’s mind. Being a web designer, I’ve spoken to many individuals about what they want in a site and how it should express their business, what it really may need to look like, and what forms of people are going to visit the site. Usually, people sort-of-know what they want, but also for some weird reason, they always know exactly what they think about blogs.

Therefore I thought I would write a post about blogs…

You Can Always Find Something to Post About

I get a couple of answers. It’s sometimes a definitive “Yes, of course I want a blog”, or a confidently dismissive “We’ve got absolutely nothing to blog about.” The latter is usually non-sense . There can be a number of explanations why you wouldn’t need a blog on your website.You haven’t any interest in writing, you don’t have the time to update it frequently… but banishing the idea of a blog since there’s too little to express, shouldn’t be one of those reasons.

With regards to the objective of your blog postings, to each his very own. The past few years have experienced a transformation from the culture and employ of blogs generally speaking, and have become just about one of the most efficient ways to distribute content around the world. In the event you haven’t noticed, it’s probably because most people don’t even refer to them as blogs. Your favorite news site… is pretty much only a blog. That funny website you go to whenever you’re bored… a blog. Sports stories, book reviews, investment newsletters, event announcements… I’m sure you get it.

My point is that a blog is exactly what you make of it. Utilize it to share company news, broadcast promotions and purchases, provide specifics of upcoming events, touch upon current events, announce new products or be aware of existing ones. The way you put it to use is up to you, but an excellent company has always something to state.

Disavowing the Infamy of the Blogger

Granted, the traditional practice of blogging would be to offer long winded viewpoint pieces, exactly like this one, regardless of who is offended or agreeable. We percieve them in movies, TV and even commercials. This common notion of the blogger usually taking the form of a hipster or a foodie or even a struggling writer, sitting in a coffee shop just praying for someone to walk over andtalk to them about what they are actually covering.

These types of people are out there in the real world. I’ve met them and some are actually pretty talented writers. But nearly all bloggers out there are not pecking away on their tablet about what they’d had at that new Mexican restaurant yesterday evening while drinking their triple espresso macchiatos . No, they’re sitting at their desks (as am I at this moment ) opinionizing about the state of their industries, offering late-breaking news and opinions to their very loyal reader base . Company employees introduce new products to their customers, proving there are real people working behind the scenes.

The most crucial distinction however, is that today’s blogger does this, among whatever they would call their “real job”… talking to vendors, building websites, shipping orders, and the like. For the majority, “blogger” isn’t a career, it’s yet another bulletin the job description.

Showcase it on the Homepage

Some time ago, an individual came to us after much internal deliberation and provided us with written content for her new website. It had been savvy, nicely edited and well organized… but some of the content just didn’t appear to fit. For instance, this company wished to exhibit their participation at the local charity event. Now, I’m all for supporting local charities, but a 5K run sponsored last 2011 doesn’t really belong on the homepage with a directory of services, should it? Needless to say, convincing them of this was somewhat of a touchy subject, but we’d found an answer.

In my professionally humble opinion, this is how your blog is an organizational godsend. Every company has things they would like to give their current or customers, several of which are particularly time sensitive. Your blog on the website can enable you to showcase those things as they are definitely relevant and move them automatically out of the spotlight, when they become obsolete.

So in the end, the two of us got our way. We decided to install a blog and to put the most recent blogs about the homepage. They got to highlight their 5K … at least for some time, but eventually it will probably be replaced by newer, more timely events.

What’s the point?

Communication is definitely a serious driving factor of successful companies. Every good business always has stuff to convey and a blog can be a good way to to express it. Make it a point to stay in touch with your customers as well as your could-be-customers and look out for one more Blog About Blogs, because we will be discussing the incredible search engine benefits of constantly adding new content.


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